BOOST YOUR

WITH SOCIAL MEDIA

Social Media Management & Content Creation

Let's grow button

Struggling with your social media?

Social Media has it both: The greatest potential, and the largest headaches. With over 5 years of experience in Social Media, I understand how challenging and overwhelming it can be. But trust me, I got your back! I am here to help you optimize your Social Media and help your brand STAND OUT 🤩

"My passion is to translate your vision and mission into relevant and impactful content"

It's 2023, so you've probably realized the power of social media and the importance of well targeted social media marketing. Whether you are starting your new business and are completely unsure about how to use social media, or you are a veteran that has tried every tactic in the book without getting results - I know how hard, and not to mention time consuming, it can be and I am here to help you!

I have been successfully helping brands and people just like you for the last 5 years and I can say, I have seen it all… from pages with no brand consistency, to bad quality content, to blank pages that have been abandoned in the Sahara desert. I assure you, I can help you and your brand stand out and shine.

The first thing I do is analyze your social media presence to find out what the most critical mistakes are and how we can correct them immediately. After the initial audit, I will create a content plan each month that includes exciting posts, which can be optimized for engagement, or for people to take specific actions, such as to come into your restaurant for Taco-Tuesday or Sunday-Fundays.

I then conduct in-depth research on your niche and industry, and identify digital trends that will be a perfect fit for you or your company and implement those into the content plan each month. My main goal is always to understand the interests and concerns of your target customers and followers, in order to build sustainable relationships, create an engaging community and filter out key customers that will be with you for the long run.

"Kim helped me be more visible on Instagram, something I've been struggling with for a while." - Irene van Gent, writer

Advantages of hiring a social media manager

😏

SAVES YOU TONS OF TIME.

With me taking care of your socials, you’ll save hours of time, which you can now invest in your business.

💥

GROWTH.

Trust me, with positioning your business on Social Media in an authentic, engaging way and staying consistent, you will expand way faster.

😎

ALWAYS ON TREND.

Staying up to date with fast growing and always changing social media is very time consuming. But hey - I got you, that's my job!

💫

I GOT ALL THE (MAGIC) TOOLS NEEDED.

When you pay for a professional, besides creativity, expertise, experiences and copy writing - you are also paying for their graphics software, efficient social media management platforms and other tools.

The process

CONTENT STRATEGY

01

We work together to get clear on your vision, goals and target demographic. I conduct an in-depth analysis on your industry and your competitors, in order to understand what content is working, and what is going to be most relevant to your audience. Using this information, and the current trends in your industry, I create a content strategy specific to you and/or your brand.

LOOK & FEEL

02

When the strategy is in place, it's time to work on the look and feel. If you do not have a brand manual yet (colorcode, typography, tone-of-voice etc.) I will create one that matches perfectly with you and your brand. Based on this I will create formats and put together an aesthetically pleasing feed that matches the exact look that suits your brand. We will look at the result together, so you can provide feedback and have ultimate control on the final look & feel of your account.

We'll also discuss if you will be providing the images and videos for me to make content with. If not I can recommend you my creative colleagues that can make gorgeous pictures and video's for you.

CONTENT PLANNING

03

Now it's time to actually create and plan in the content. I work with a content planner which you can always access.

1. We will start dropping in important days like upcoming events, product launches, anniversaries etc.

2. I will ask you for any other information I need to create the best content for you - 'cause you know your business best ;) - and I am here to transform that into impactful content.

3. When I finished planning in the content you can have a chance to revise it and give feedback, so you still have control over your content.

4. After your final approval, I will schedule the posts along with catchy captions to engage your audience.

UPDATE AND OPTIMIZE

04

At the end of the month, I will send you a detailed report with key performance metrics, like growth, engagement or web clicks. This will also depend on our agreements and what goals we have set together.

Based on the analysis I will optimize and tweak the content and strategy for even better results.

"Kimberly is a great asset to the Wereldvrouwen community." - Karen, Wereldvrouwen

I had the honor and pleasure working with these brands

Rose & Vanilla

The Kindreds

Gemeente Dordrecht

123bezorgd.nl

About Mindset

Wereldvrouwen

Irene van Gent

Lake Victoria Basin Integrated Water Research Management (LVB IWRM, Kenia)

At Home in Utrecht

Taalwijs Breda

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Helen Adriana

"Everything you post on social media impacts your personal brand. How do you want to be known?" - Lisa Horn

Kind words from clients

IRENE VAN GENT - SCHRIJFSTER

"Kim hielp mij om meer zichtbaar te zijn op Instagram, iets waar ik al een tijdje tegenaan hikte.

Door onze samenwerking heb ik meer geleerd over wat ik allemaal kan delen en wat het effect daarvan is. Kim stimuleert je om je social media naar een nieuw niveau te tillen. Met uitdagende opdrachten om op een andere manier berichten te maken, haalt ze je uit je comfortzone en helpt je verder."

KAREN - WERELDVROUWEN

"Kimberly is een grote aanwinst voor de Wereldvrouwen community.

Als Social Media Manager zorgt ze voor overzicht en dat content goed afgestemd is op de doelgroep. Ze neemt de social media kanalen uit handen en levert kwalitatief goed werk. Daarnaast is ze sociaal en erg prettig om mee samen te werken, wat nog eens een extra pluspunt is."

YOLANDE - TAALWIJS BREDA

"Met Kim werken vind ik heel prettig. Ze brengt leuke en originele ideeën aan over hoe en wat voor mijn website.

Door de manier van communiceren stelt ze zich bescheiden op en wordt de site echt zoals ik het graag zie en toch is hij van ons samen, ‘onze’ website . Ben er trots op!"

SEBASTIAAN BAKKER - MAKELAAR VOOR EXPATS IN UTRECHT

"Mijn ervaring met Kimberly was top. Zij werkt snel, ze denkt mee en biedt (gevraagd én ongevraagd) advies op de juiste momenten.

Ongeacht of je nou al ervaren communicator bent of juist een beginner is KP een aanrader!"

HELEN ADRIANA - LICHTWERKER & SHAMANIC HEALER

"Lieve Kim, wat ontzettend blij dat jij ons team bent komen versterken. Sinds jij aan boord bent, heb je mijn sociale media getransformeerd en is mijn bereik aanzienlijk verhoogt. Hier ben ik dan ook ontzettend blij mee.

Het is heerlijk om met jou samen te werken en van jou creativiteit gebruik te mogen maken. Ik hoop dan ook op een jaren lange samenwerking.

Liefs, Helen Adriana"

A glimpse of my work

Post and feed impressions of a few long term clients.

Reels

In the realm of social media, the significance of videos and reels continues to grow. As a brand, it is crucial to generate a sufficient amount of video content. Here are a few reels out of my portfolio. In total I have made more than 200+ reels, which I have either filmed myself or worked with influencers who provided video's for me to edit. I have also made reals from existing materials that clients had but never used or from video's clients filmed themselves.

DON'T BE SHY,

SAY HI! (:

GET IN TOUCH WITH ME

Kimberly Pengel

info@kpcommunication.com

Available worldwide

HOW I WORK

I am from Utrecht, The Netherlands – but to stay creative I love to travel+work often. If we aren't in the same place, I am happy to work virtually for you, as I do for many of my clients. I can also bring along products to create content for you in breathtaking, (mostly tropical) foreign locations.

My services depend on your goals and needs, whether this is reaching new customers, getting more exposure for a new brand or building a stronger brand-identity. After our first call, I come up with an individual strategy for your brand to reach your specific goals. First, we need to find out where you stand. Fill out the form below to see if we’re a good fit!

DON'T HESITATE TO CONTACT ME

Few fun facts about me

1

I HAVE A DOG NAMED ZUKO

2

I RECHARGE BY THE SUN & OCEAN

3

I CAN JUGGLE WITH THREE ITEMS

4

I GREW UP IN FOUR DIFFERENT COUNTRIES